On a nice summer day, ISSA knocked on our door. They were looking for Graphic Recorders to capture takeaways at Social Security Summit. The main Graphic Recording topics were: Labor markets and the digital economy, positive social security, better retirement and pension systems, disabilities, age and gender issues at the workplace, parental leave, population ageing, migrant workers, innovation.
‘The one size that does fit all is universal social protection.’
Firstly, like all of our projects, we started this one with general brand analyses. Then we looked for visual inspirations online and created an ISSA mood-board of visuals and colours. Secondly, we studied the speakers and key members of ISSA to get a general overview of organisation.
Finally, together with ISSA representatives, we ordered a custom-made board for drawing by the stage and four boards for the artwork display in the corridor.
Social Security Forum, Panama, 14-18 November 2016. This for us only meant only one – an intense but exciting week of Graphic Recording live in front of the global Social Security audience.
It was visually supporting globally important topics of Social Security. Put it in simple words: capturing and delivering visual content to people who shared the vision of humanity.
Lina and Kristina from Smartup Visuals were a fabulous addition to our event in Panama. They were the key elements of each day and creating an eye-catching visual summary for everyone to enjoy. It added a creative and engaging element to our global event.Graham Minton Director, Member Services & Promotion, International Social Security Association
We asked ISSA a question: what was their primary goal of Live Scribing – to capture the valuable content, engage with an audience or have a live drawing performance. Primarily, it was the content capture and audiences engagement. At the end of the conference, ISSA used the artworks of each day as a summary plan. In addition, the ISSA team used our artworks in their case studies. Graphic Recording at Social Security Summit was a really empowering Global Social Security experience.