caling Up Masterclass was an interactive event designed to help startups navigate the challenges of international expansion. Hosted at Google for Startups, Madrid, this high-impact session served as a lead-up to South Summit, bringing together over 400 startup leaders to share insights, successes, and hard-earned lessons from scaling abroad.
Our team was invited to bring these discussions to life through Graphic Recording, capturing key ideas in real time and transforming them into engaging visual narratives. With an audience eager to explore new markets and learn from those who have successfully expanded into international ecosystems, our illustrated insights helped distill complex discussions into clear, memorable takeaways.
• Real-Time Graphic Recording – We listened, synthesized, and illustrated key points from panel discussions and talks, turning spoken insights into dynamic visuals that made the content more engaging and accessible.
• Event Illustrations – We created a series of visuals highlighting Europe’s most prominent startup hubs, including Berlin, Paris, Vilnius, the Netherlands, Dublin, and Lisbon, capturing the energy and innovation of each ecosystem.
• Branded Event Assets – Beyond the live illustrations, we also designed pre-event booklets and attendee t-shirts, ensuring a cohesive visual identity that extended beyond the sessions.
By integrating graphic storytelling into the event experience, we helped participants leave with more than just ideas—they walked away with visual knowledge maps that reinforced key messages and inspired action.
Small Print: These projects have received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreements No 780914 and No 780738. This material reflects only the author’s view and the Commission is not responsible for any use that may be made of the information it contains.