Live Scribing at LinkedIn conference in London

Client LinkedIn
Year 2015
Services Live Scribing
Graphic Recording
Illustration Infographics

LinkedIn hired us to create a huge 5m Live Scribing piece for their event, transforming key discussions into visuals and enhancing attendee engagement.

LinkedIN Event Engagement with Live Scribing

Talent Connect is an annual conference hosted by LinkedIn. For their event in London, LinkedIn hired us to create a Live Scribing piece to enhance conference engagement and visually capture key discussions. Emphasizing that “Content is king,” they encouraged us to bring our creative flair to illustrate important themes, including Diversity & Inclusion, the Future of Work, Reskilling & Upskilling, Employer Branding & Culture, and Data-Driven Recruiting.

The conference theme, “What’s Your Big Idea?”, inspired us to think big—both in concept and execution. Live scribing at Talent Connect was both challenging and rewarding, pushing us to create a visually compelling and interactive experience.

Large-scale conferences and live events thrive on engaging, immersive elements. Emc3, the event management team, reached out to us in search of a real-time event scribing team. They proposed building a massive 1.5 x 5m live drawing wall—a perfect creative playground for us. We eagerly took on the challenge, bringing ideas to life through bold, impactful visuals.

Our Task

Our task was to illustrate the keynotes and produce a large-scale artwork (1.5 x 5 meters) within two days of the event. LinkedIn brand guidelines dictated the direction and drawing approach. The client asked to stick to poster style, focus on typography and line drawing. In addition to that, we added a little design twist to it by drawing a bold conferences name – ‘Talent Connect’ in the background.

Process

The content was king at this conference, so we had to pay a lot of attention to every speech and deliver the best summary of each speaker and topic. We also illustrated live polls and Q&A sessions. Since we love visuals and inspiring content, the overall picture came rich and complex to wow the audience and created some content on the conference’s closing film.

Conferences and events now have a graphic recording, which ticks the requirement and engagement ideas. It is intriguing, exciting, fun to watch, easy to follow, and even serves those who demand content. Because, once again – “Content is King.”

Progression of Live Scribing from initial sketches to a large-scale visual wall at LinkedIn Talent Connect, capturing key discussions and insights in real time.

Results

Visuals we created were vectorised and shared on the mobile event app, soo everybody could see them. We also provided the client with social media illustrations to share for post-event attendee engagement on social platforms. Our pre-event and post-event preparation brought great results, and we are proud to deliver graphic facilitation for the brands we admire.

Final digitized visual summary by SmartUp Visuals, capturing key insights and discussions from the three-day live scribing at Talent Connect 2022, LinkedIn’s summit. The detailed illustration showcases major themes, speaker highlights, and event takeaways in an engaging visual format.

Check our Live Scribing page to find more information about the service.