Chevrolet hired us to create a very fun project. The Optimising Parenthood was created to present the new Chevrolet vehicles Chevrolet Equinox and Traverse SUVs technology tools and features that help with everyday parenting be more efficient. The project was also published in the digital edition of Chevy New Roads Magazine! Our task was to illustrate the key technology features, like the Key by Amazon In-Car Delivery, MyHomework App, Rover, Available 4G LTE Wi-Fi® Hotspot, Baby Connect, Rear Seat Reminder, and lots more. We helped to present these features in the live graphic recording format in a video. We think the digital illustration and the stop-motion whiteboard style video came out looking great. The campaign journey completed, onto the next one!