Or how to innovate and utilise the time you have to reinvent your way of doing business.
The current pandemic is affecting our everyday routine as well as our lifestyle choices, yet businesses are hit at a much greater scale. It’s a situation that works on extremes. Traditional business realities, based on close contact working hours, meetings, trips and conferences are now a derelict reality, suggesting we have to adapt rapidly and efficiently. Some businesses are in fact overwhelmed with an increased number of online orders – look at the food industries and digital food delivery platforms like Ocado, who have already shut down their websites – the demand is astronomical! Some ventures may be at their peak times, while others are faced with a very uncertain future. COVID-19 is changing not only our individual, seemingly insignificant lives but the whole societal and economical picture of the planet. At a guess, this is the greatest reorganisation we’ve seen since the 1918 pandemic. Our generation hasn’t witnessed this before!
It means we have to keep going, but above all, we have to re-think the way we do business. Even meeting for a coffee is now done via a Skype conference call or other similar team collaboration Cloud-based platforms. So business meetings are also turning to the digital sphere because of the social distancing factor.
B2B businesses are most likely OK with that. But what about B2C? What about the strategy meetings, team building sessions, client pitches, and so on and so forth? Is it possible to carry out all of this online?
On the positive side, this has finally taught us that some of our necessary meetings could have been done via emails, so implementing new ways of working and finding alternatives to engage with the customer is key.
We, as a creative business, deliver customer engagement and digital brand communication products for our clients. That means we produce explainer videos, animations, illustrations and infographics for the creative campaigns, new product launches and advertisements.
And that is not all. Our live scribing service is doing greater than ever, providing clients with the tool of remote information capture. Take a look at what we are doing – our graphic recording is done remotely and we are able to capture information digitally while you are having your meeting online! All of this thanks to contemporary technology and Skype for Business 🙂
Remote scribing is not our only new innovation. We have a few tricks up our sleeves, thanks to our analytical minds that strategised and envisioned that such service could be of great demand one day! Remote working allows us to not only join a conference happening in a different continent but also to attend online business meetings and provide clients with a summary image at the end of the session. We can also turn it into an infographic after taking part in a discussion with a client and shaping it into the final product.
Digital infographics, remote live scribing, remote graphic recording can now happen online. Don’t ditch your old healthy business habits – the important thing is to fill your marketing collateral with the necessary visual content.
So, are you strategising on the recent changes and implementing new business approaches? Great, we’re here to help. We can sketch out your ideas and provide you with a digital mind map or even your new potential client persona visual. Bind it all together, and there is a quick and effective piece of work you have for your alternative business approach while we are all on lockdown.
Spread the message and visuals, maintain business as usual; carry out events online, capture important content and use it as transformative innovative ideas. Most importantly, remember to invite the design consultant or digital scribe to join your online conference or meeting! That way, important pieces of information won’t get lost. What’s more, they’ll be turned into tangible visuals rapidly and succinctly.
Create visual communication content for your brand and instead of canceling events – make them digital. Don’t let the Coronavirus be the defining factor. There is more than one way around it! Let’s meet online.