The digital landscape has evolved at lightning speed, especially in the past few years. Businesses in the UK and beyond have embraced innovation to stay connected with their audiences. As part of this shift, animation services for corporate businesses UK have become an essential tool for engaging customers and simplifying communication. Whether you’re looking to create pitch animations or craft animated explainer videos, animated content can help your brand make a lasting impact.
Why Do Businesses Need Explainer Videos?
Animated content is more than just eye-catching visuals; it’s a way to build meaningful relationships with your audience. By offering value-driven content, businesses can foster trust and improve conversions. Instead of aggressively pushing products, soft marketing approaches—like animations—enable companies to share insights, educate, and engage their audience effectively.
The key is to provide content that resonates. For example, use animated explainer videos to share industry tips or educate your audience about complex processes. Over time, this approach builds loyalty and drives sales by creating a value exchange that benefits both the brand and its customers.
How Explainer Videos Improve Business Communication and Sales
Video animations are a powerful way to simplify complex ideas and make them accessible to your target audience. They help clarify concepts, enhance communication, and increase engagement. For instance, pitch animations can transform dry presentations into captivating visual narratives that keep your audience invested.
With animations, brands can connect with their audiences in ways that text or static visuals simply can’t achieve. They also work wonders for both paid and organic campaigns, leading to improved conversion rates and better ROI.
How Can Businesses Use Animated Explainer Videos?
To make the most of Animated Explainer Videos, start by reviewing your marketing strategy. Identify areas where animation could amplify your message. Campaigns with broader audiences or longer durations, such as product launches or awareness drives, are excellent candidates for animated videos.
Even if your landing page contains written content, an engaging animated video can significantly boost interaction and retention (see our client’s landing page The 100th Monkey with our animated explainer video on it). As you can see corporate brands often turn to animation services for corporate businesses UK to create animated explainer videos that demystify technical concepts or showcase products in an engaging manner.
The Learning Power of Animated Explainer Videos
When considering animations, the style and approach should align with your goals, budget, and timeline. Here are two popular types:
1. Whiteboard Animation
Whiteboard animations are ideal for animated explainer videos, especially for storytelling or illustrating step-by-step processes. This minimalistic style keeps the focus on the message while maintaining audience engagement. Its simplicity makes it an affordable and effective choice for businesses aiming to communicate clear ideas.
2. 2D Animated Videos
Corporate brands frequently use 2D animations for their flexibility and adaptability. These animations can be sleek and minimalistic or intricate, depending on the branding and content requirements. Pitch animations often leverage this style to create visually striking and on-brand presentations that resonate with stakeholders.
3. Animated Videos with 3D elements
For a cutting-edge and dynamic approach, businesses can integrate 3D elements into their animations. These videos add depth, realism, and a premium feel to your content, making them ideal for high-impact campaigns, product showcases, and immersive storytelling. While 3D animations require more resources and time to produce, they can significantly elevate your brand’s visual appeal, ensuring your message stands out in a competitive market.
The Animation Creation Process
Producing high-quality animation requires collaboration between copywriters, illustrators, animators, and voiceover artists. It’s a process that takes time, creativity, and attention to detail. On average, creating a one-minute animation takes 2–4 weeks, though expedited timelines can be arranged for urgent projects.
For the best results, prepare well in advance. Whether it’s a quick explainer or a detailed corporate presentation, having a clear script and objectives will help us deliver animations that exceed your expectations.
Ready to Elevate Your Business with Animation?
Whether you’re in the UK or anywhere else, we specialise in crafting animations tailored to your business needs. From pitch animations that secure deals to animated explainer videos that demystify your offerings, our team will work with you to create impactful visuals.
Explore our animation portfolio today and discover how animation services for corporate businesses UK can transform your communication strategies. Let’s bring your ideas to life with visuals that engage, educate, and inspire.
Why Choose the Smartup Visuals Team?
With 12 years of expertise in visual communication, Smartup Visuals team has worked across industries and collaborated with a wide range of brands. This experience has given us deep insight into business challenges and the ability to transform even the most complex ideas into clear, compelling visuals.
We specialize in creating bite-sized animated videos that simplify intricate topics into engaging, easy-to-understand content—delivered in under three minutes. Whether it’s explaining technical concepts, breaking down strategies, or showcasing innovative products, we ensure your message is both impactful and memorable.
Here’s why Smartup Visuals stands out:
- Decades of Experience: Over a decade of solving unique challenges across sectors.
- Tailored Solutions: Custom animations designed to fit your brand and objectives.
- Effective Storytelling: Specialists in animated explainer videos and pitch animations that connect with audiences.
Partner with Smartup Visuals to turn your ideas into visuals that engage, educate, and leave a lasting impression.
Let’s have a chat about your project and check out our business animation examples.
“Smartup Visuals are real professionals when it comes to bringing to life concepts and messages through high quality animated videos. They have delivered some ‘wow’ animations for many of my client pitches. Highly recommended!” Ajay Bailur (Infosys, Sweded)
