Usually, meetings and events are all rather literal. Should it be that way? It can be very tiring to read heavy content. People tend to forget quickly when reading heavy content. Therefore, make it stick! With Graphic Recording (aka Live Scribing) at events, even the most heavy of subjects could become a little more appealing.
The following is an example of how it works: Imagine you are browsing a potential client’s website. After scrolling through tons of information, you finally reach a video that says: “All you need to know about us.”. It is a one minute, well-built, engaging and visually appealing video that provides all the information you need in one place.
Voilà! Now you no longer have to spend time and energy on content analysis and summaries. With this video, you’ll get everything you need: the content, the fun factor, and the great learning experience. Most importantly, all the content is already summarised, so it’s simply a matter of playing it.
Group memory and event content capture
Globally, companies organize team meetings, seminars, and product introductions for their staff. Yet, they often fail to record these events. It is possible that someone takes notes. However, are they ever reviewed? You have notes from the meeting you attended, notes from the event you attended, and daily notes from your personal life. How do you manage them all?
“A human brain is essentially a massive parallel processor. For a group to work together, the group brain must be a serial processor. Group memory is used to keep the group focused on one task, and to do it in a logical sequence. Posts on the wall or otherwise collecting items that are visible to everyone can be cdlles a group memory.
This is where you keep all comments, ideas, discussions, agreements, thoughts, votes, and decisions, so everyone in the group knows what we’re talking about at the moment.” (Group Memory: How to Make Meetings Work, Doyle & Strauss)
I need something exciting, help me, Graphic Recorders!
Graphic Recording aka Live Scribing for events
To live-illustrate your event, you can use Live Scribing or Graphic Recording. You can capture and visualise key content on the spot with our team! Those images are instantly sharable on your social media channels, and you have a summary of the entire seminar, meeting, session, or event. These could be sketch notes (for shorter events) or larger canvases (for an extravaganza like a perfume launch). You can choose from different Live Scribing styles, each providing a different result.
A live scribe’s artwork often serves as a photo backdrop at an event as well as a discussion point. Gathered around, people discuss key topics, take pictures of their favorite quotes and post them on social media. Your company logo represents your brand and promotes your organisation.
Do you have sensitive information? No problem. We can handle it too. If there is a little professional secret we need to keep, we make sure to stay discreet.
We listen carefully to our clients’ needs and are loyal to them. Our priority is to meet their needs. Smartup Visuals provides a multidimensional learning experience.
Recorders – solve problems and boost group memory
Companies in the Graphic Recording industry often describe themselves as problem solvers. This is exactly how they approach their work. However, without content, Live Scribing would just be a pretty picture without any meaning. This is where the art lies.
However, live scribing is not art. The practice is closer to information design and visualization. It is educational.
As Live Scribes and Graphic Recorders, we are hard workers and multi-taskers, and our brains are trained to function on multiple levels. Our job is to listen, sift through content and summarise it all in key visual takeaways.
Geoff Ball, in Explicit Group Memory, discovered that a shared picture promoted group learning or, more importantly, a lasting memory within the group. “Sibbet recognized that the power of group memory could be increased substantially by adding a specialised set of icons or graphic images to the structure sketch. Sibbet, who had both strong artistic and conceptual abilities, developed a series of templates that could be used to structure ideas”. (Geoff Ball, former SRI Explicit Group Memory Researcher.)
The most important part of any planning process should be to come back to basics, whether it be organizing the event or assisting audiences in their learning process. You are preparing this information for them, they are the ones who want to be engaged, and it is they who you need to keep excited throughout. Graphic facilitation may be the missing component in your schedule.
Visit our Live Scribing service page and see what you think.
Questions or concerns? Shoot us an email or give us a call.