Clause.io is a NYC-based technology startup building software that will transform the very nature of legal contracts in the near future.
The CEO of Clause approached us with a request to design a visually impactful animation to grab the attention of an audience of potential customers – lawyers, corporates (ranging from SMEs to large corporates).
The big challenge was managing all the technical language filled with technology and legal jargon.
When clients have complex knowledge to share, it is necessary to use clean and well-thought-out design aesthetics to cut through the noise and deliver easy to comprehend explanations.
When we think about the Clause animation, this quote comes into mind:
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine de Saint-Exupéry
This minimal and clean explainer video really embodies the “less is more” principle. And we simply love it!
The video was used to enter a number of competitions in the tech world. It served as the perfect shortcut to explain their complicated business concept in seconds!
PS Our clients’ success brings joy to our own team. Congratulations on their recent exit to DocuSign!