The World Customs Organisation (WCO) is an intergovernmental organisation that handles customs issues. With a focus on developing instruments and tools for commodity classification, valuation, rules of origin, collection of customs revenue, supply chain security, international trade facilitation, customs enforcement activities, and so on.
Smartup Visuals helped WCO design an annual poster to promote the celebration of International Customs Day.
Each year, the Secretary-General announces the theme of this celebration, which will be featured throughout the year. This year’s theme, ‘Customs Fostering Sustainability for People, Prosperity and the Planet,’ was encapsulated in an animated poster by our creative team.
In the design of the poster, Customs appears as an active participant in a sustainable economic environment. It assures the quality of life for individuals, the smooth functioning of society provided by the states, and the sustainable management of our planet’s natural resources.
The animated infographic poster was used to promote this important event for WCO and its community.