The World Customs Organization (WCO) is an intergovernmental organization that handles customs issues. With a focus on developing instruments and tools for commodity classification, valuation, rules of origin, collection of customs revenue, supply chain security, international trade facilitation, customs enforcement activities, and so on.
Smartup Visuals helped WCO design an annual poster to promote the celebration of International Customs Day.
Each year, the Secretary-General announces a new theme of focus concerning this celebration that will be featured throughout the rest of the year. This year’s theme, ‘Customs Fostering Sustainability for People, Prosperity and the Planet,’ was summarised in the animated poster by our creative team.
The poster design evoked the idea of a sustainable economic environment in which Customs would appear as a responsible actor. To ensure the maintenance of the quality of life for individuals, for the smooth running of life in society provided by the States, and for sustainable management of our planet’s natural resources.
The infographic style, animated poster served as a featured image in promoting this meaningful event for WCO and its community.