We collaborated with Novartis to create this illustrated map of the key moments of a Pituitary patient’s journey. The aim of this project was to help people working in the healthcare sector to understand what Pituitary patients experience throughout their diagnosis and treatment, and therefore be more equipped to support them as early as possible.
Graphics in healthcare are often loaded with emotions, they can be worrying and sometimes even scary. We wanted to create clear, no-fuss, easy to read illustrations that bring a more positive and proactive vision on how Pituitary patients can be helped. We believe creating simple visuals and infographics to eliminate confusion and educate readers is the way to better healthcare.